User Experience Design
La Jolla Music Society
the mission
To modernize La Jolla Music Society's online ticketing & subscriptions to reflect its new home, The Conrad.
the project
LJMS needed to bring the website—which hadn't been updated in nearly a decade—into the 21st century, enable online ticketing and subscriptions, and create a digital brand that reflects the world-class artists they present in order to improve ticket sales and meet fundraising and venue rental goals.
As part of the website overhaul, I designed a new purchase path for customizable concert subscriptions.
In the first year with the new website, we surpassed subscription sales goals by 68% (over $200,000).
Non-subscription ticket sales also increased by 30% after launching the new site.
We continued to surpass our subscription sales goals by over $100,000 for the three subsequent seasons that I worked with LJMS, thanks to the new customizable subscriptions.
Prior to the website redesign, 68% of site users didn’t scroll far enough down event pages to see key concert information, 84% of carts were abandoned, and the ticket office spent nearly 300 person-hours per annum prepping and booking subscriptions via snail mail for only 120 subscribers.
Rae was a wonderful collaborator throughout the process of building a new website for La Jolla Music Society. She was an excellent communicator, and was skillfully able to translate the company's desires across all departments into a plan for a website that prioritized user experience. In addition to being a very organized and reliable project manager, Rae had a sharp eye for design and also spearheaded much of the website's content creation.
Kind words
from my colleague
michelle yagi
account manager
substrakt
