My Story
ICYMI, I’m Rae, or Rachel if you like to keep things formal. I’m the one hunched over her laptop in hyper-focus gremlin mode making sure that your website and brand are working harder than your #1 hype girl.
After spending years grinding it out in the corporate world, advocating for myself, and working my ass off, I found myself burnt out and stuck in an entry-level job with no way up.
I wanted more autonomy, more respect, and more opportunities to help people like you—artists, musicians, and creative entrepreneurs—break free from the grind of having your passion and creative genius line someone else's pockets.
That’s why I created Raedio Design.
With a background in marketing for the music industry and performing arts, I’ve worn all the hats: copywriter, project manager, social media director, web designer, and strategist. Now, I’m all about using my skills in User Experience Design and Branding to help first-time business owners like you amplify your talent with a brand that shines online.
This is about more than pushing pixels and crafting a mood board that rivals a Nylon Mag editorial spread. It’s about building something together. I thrive on collaborating with my clients, bouncing ideas back and forth until we’ve created something that feels uniquely and utterly “you.”
I may rock a power suit but I’m not one for rigid corporate vibes. I’m 100% committed to getting sh*t done—and having a damn good time doing it.
Originally from the land of surf bros, California Burritos, and endless summer sunsets (San Diego), I now call Amsterdam home.
I geek out on all things culture: music, cinema, modern art, cuisine, travel... the list goes on. Working with artists and musicians—really creatives in general—has been a lifelong mission. I’m here to help you build a brand and website that captures the true essence of what you do. Ready to get started?
raedio trivia
my philosophy
DO IT SCARED!
I don’t care about failure, I care that I tried.
she's just like the other girls
I'm chemically addicted to The Little Treat, cafe culture, dinner parties, and the mirror selfie aesthetic.
family lore
I’m related to Doris Day & Terry Melcher and by proxy the Manson Murders
have a little dance
or cry… whatever feels right
the raedio station
check out my work
curious to see some of my favorite projects?