brand Design
foret destinations
the mission
Create funky and bold brand assets inspired by summers in the Mediterranean for this destination wedding & event planner.
the project
Founder Grace Dressler's summers spent in Greece and Portugal are the inspiration behind the Foret Destination brand. As a boutique destination event planner specializing in luxury elopements, Grace wanted to differentiate Foret from competitors with a funky but chic brand.
Before I started designing, Grace and I spent time diving into her vision for the business, her long term goals, her competitors, and defining exactly how she wants to serve her clients and stand out in a crowded market.
Given the celebretory nature of Foret's work, I got to have a lot of fun with designing the brand, from the playful icons and patterns to a vivid and funky color palette.
Two key points of visual inspiration were the olive groves from Grace's home in Greece and the deeply saturated, bold designs of tinned-fish brands from all over the Mediterranean.
Here's a little BTS video of the mood board behind the Foret brand designs.
Olive
#867F52
rgb (134, 127, 82)
Porcelain
#EDE2D3
rgb (237, 226, 211)
Grove
#CDC481
rgb (205, 196, 129)
Cyprus
#595436
rgb (89, 84, 54)
pimento
#ED6A17
rgb (237, 106, 23)
saffron
#FFB800
rgb (255, 184, 0)
jacaranda
#8995D8
rgb (137, 149, 216)
sea
#2A85EA
rgb (42, 133, 234)
Stucco
#FFFAF4
rgb (255, 250, 244)
clay
#FFAD5B
rgb (255, 173, 91)
butter
#FFDE88
rgb (255, 222, 136)
lavendar
#B7B5D9
rgb (183, 181, 217)
Sky
#8BB9ED
rgb (139, 185, 237)
obsidian
#0E0D08
rgb (14, 13, 8)
Display typeface: Norwester
Accent typeface: Flatface Beams
Paragraph typeface: Prompt
Typescale
tinned fish
kissing fish
pimento olives
sardine
I'm designing the Foret website for Grace and building it on Framer.
Here's a sneak peek and easter egg I've hidden on the website.
Working with Rachel has been everything I'd hoped for and much much more! Not only is she incredibly creative, artistic, and a website wizard, she is also a lovely person to work with. I've enjoyed every part of the process from bouncing ideas off of each other to seeing the actual product come together. Rachel has helped me to identify my brand image, logos, and event helped me build up my social media presence. 10/10 would recommend to anyone starting a new business!
Kind words
from my client
Grace Dressler
founder
foret destinations
